A couple of months ago, the marketing team for 360 Vodka offered me a sample bottle for review. And although I took them up on the offer, I’m only now finding the time to write anything up. (I can’t tell you how happy I’ll be to put this overtime period behind me, but I still have three weeks to go.)
It must be difficult to market an unflavored vodka. The taste is so subtle that it’s hard to sell it on that front. Additionally, many vodka drinkers are steadfastly brand loyal (although I’m puzzled as to why), so you’re not going to convert them. McCormick Distilling, the creators of 360 have chosen to carve out a “green” niche for themselves, as I’m sure many of you already know from reading earlier reviews.
And it’s apparently not just hype; McCormick uses locally grown grains to cut back on fuel emissions, it bottles and packages the vodka in recycled materials, and it offers a program through which it will donate a buck to environmental organizations for every returned swingtop bottle closure. Thanks to the swingtop, though, I’m probably going to reuse the bottle, so although I think the return program is cool, I won’t be taking advantage of it.
But really now, how does it taste? To judge that, I mixed it up into a martini, with a healthy splash of vermouth. Nice. It won’t knock the gin martini off our Friday-night slate, but it’s worth adding to the mix every now and again. The flavors are clean with a hint of grain; nothing metallic or “off” in the taste or the finish. It makes me enjoy vodka martinis, and that’s saying something.