A while back, I mentioned that Old Overholt rye was once bottled at 100-proof. Here, pardon the pun, is proof. Click through to view these in a larger size.
The biggest surprise in this ad might be how few of these bottlings are now “ghost” brands. Of them, only Mt. Vernon rye is currently out of production. The rest are still going, even if some of them are limping along. National Distillers didn’t fare so well; the Beam company bought its assets in 1987.