Ads of the week: Hesperidina

Finishing up the set of ads from the Hesperidina. Many thanks to Federico Cuco for sending them along.

005. publicidades hesperidina

030. publicidades hesperidina


MxMo: Up Shit Creek Again

I’ve been riffing on the Tom Waits theme for the last couple of weeks, and now it’s the deadline, and I’ve got nothing. Looks like I’m …

The music ends at 3:00.

Bacardi ad: The Apothecary

Finally, the third in a series of short films (or long ads) by Bacardi. In this installment, our intrepid traveler enters a bar in what’s probably London. As with The Samurai and The Hummingbird videos, this film highlights bartending technique and skill. Take a look.

[As before, click through to watch large, in HD.]

Again, I want to point out some of the tools I covet. The handled jigger is awesome, but what I really love is the metal straw.

The firm that put these together, Think Espionage, is running a contest for the most original spin on a Mojito. The prizes are sweet: a first edition copy of the Savoy Cocktail Book (signed by Harry Craddock), a Yarai mixing glass, and a Japanese barspoon. To enter, though, you’ll need to be on Facebook. Go to the True Originals fan page and enter by posting your recipe on the wall. (If you’re not on Facebook, you can leave the recipe in the comments on this post. I’ll make sure it gets to Liana at Think Espionage.

Think Espionage is working right now on a fourth video, and I’ll have more details on that soon.

[In the interest of full disclosure: Shortly after the first video appeared here, Liana sent me a bottle of Bacardi’s limited edition release of its original 44.5% ABV formula rum, which I quite enjoyed, especially in a classic daiquiri.]

mXmO: Bedlam and Squalor

Nothing like a challenge, right? A week or so ago, I noticed that the May Mixology Monday theme was Tom Waits. The concept’s interesting but the thing I noticed was that there was no date for it, no deadline. This is new for MxMo, so I took to Twitter:

Next Mixology Monday is apparently about Tom Waits, but when the hell is it? Just some random Monday in May?

Just three minutes later, the father of Mixology Monday, Paul Clarke, replied:

Dude, hard liquor and Tom Waits are for EVERY Monday in May.

Now that’s a helluva challenge. I just feel bad that poor May 3 got left out of this challenge, but hey, who likes 5/3 anyway?

For tonight, I’m thinking a clip from Fernwood Tonight, a very odd program from 1977–Martin Mull, Fred Willard. Great clip, but forgive the laugh track.

Now, as it turns out, the official date is May 24, but hey. In for a penny, in for a bottle in front of me.

Here’s a bonus video, of Tom on the Mike Douglas show.

Mike Douglas: Tom, you project a very strange image. How would you describe what you do?

Tom Waits: Perhaps a little bit of a curator, a curator…. I’m an unemployed service-station attendant.

MxMo: Tom waits for no one

Here are some true damn Tom Waits facts for you:

  • Every weekday morning, too damn early, we wake up to “New Coat of Paint,” off of Heart of Saturday Night.
  • Which, by the way, was the first damn Waits album I ever owned. Bought it before some of my readers could legally drink.
  • Some nights, when it’s very late and the wife’s asleep and I’m feeling glum, I’ll grab a bottle of whiskey. I’ll pour a shot, slug it, and listen to “Martha,” off of Closing Time. Then I’ll pour another shot and do the same damn thing. I might do that now, even though I’m not glum.
  • Speaking of Closing Time, here’s something funny. Waits did a song called “Ice Cream Man.” Van Halen did a song called “Ice Cream Man.” Same damn song. Lyrically, I mean. Ever notice that?
  • When I was in grad school, I was in a coffee shop one night. Studying with the girl I was seeing; we were regulars, so the staff was familiar. The shop was playing Mule Variations, and the song “Hold On” came on. Our favorite damn barista was singing along, and when he got to, “You don’t meet nice girls in coffee shops,” he sang it to us and we all laughed. Couple weeks later, she broke up with me.
  • I know a girl with Maxwell House eyes, marmalade thighs, and scrambled yellow hair. She ain’t no damn waitress, though.