Ads of the Week: Johnnie Walker in the 1960s

Unless you’ve been asleep this week, you’ve probably noticed that AMC’s Mad Men is returning to TV after a nearly 2-year hiatus. What you might not know is that Newsweek magazine this week has turned retro, reverting to its 1960s-era design and featuring advertisements in a 1960s style. You can browse those ads here, and in general, I think the advertisers mostly did a good job. I especially like the ads for Dunkin’ Donuts, Hush Puppies, John Hancock, Allstate, Lincoln Continental, and BOAC.

But I love the Johnnie Walker ad, and that shouldn’t surprise anyone, since I’ve featured ol’ John’s ads here before. Here it is, in the largest resolution I could get:


How accurate is it? Well, let’s find out. Here’s a real JWR ad from Ebony magazine, circa 1965 (click through to see it full size):

07 Johnnie Walker

I’d say that’s pretty impressive, right? The layout’s the same, much of the copy is the same (or similar), and even the mildly suggestive nature of the photography is the same. I’d perhaps wager the Newsweek version is a reproduction of an actual Walker ad, updated slightly to reflect minor detail changes, except that I can’t find it on Google Books. (At least one change merits mention: JW in 1965 was 86.8 proof; today, it’s 80. Apparently, the proof level changed around 2000.)

UPDATE: I was right. Ad Age confirms that this is an actual JW ad that originally ran in the 1960s.

As a bonus, here’s another 1960s JW ad, this one from Life (again, click through for larger image):

11-04 Johnnie Walker

Hm. Seems a little sexist, but I love the simple, clean design.


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