The PR powers recently saw fit to send me a bottle of Denizen Rum, a relatively new product that’s available in New York and via online merchants such as DrinkUpNY.com and Astor Wines.
Denizen is a white rum, but if you’re expecting it to be bland and lackluster as a result, you might be surprised. Denizen is a rum with character and body. The promotional literature tells me that Denizen starts with rum from the Angostura distillery in Trinidad. That rum is charcoal-filtered to remove the color, leaving a clear rum. The blenders then add trace amounts of 15 types of aged Jamaican rum (which I assume is also filtered).
The resulting spirit is richly bodied, with aromas and flavors of tropical fruits and flowers, and the grassy, vegetal notes of fresh sugar cane. Funky enough to be sipped on ice, Denizen also mixes well. I put it up to the daiquiri test and absolutely loved it.
Denizen retails for about $15.99 for a 750ml bottle, and at that price, I want to keep it constantly stocked on my home bar.