Ad of the Week: Gordon’s Gin

Love this Gordon’s ad. Love love love love. Life mag, July 5, 1937.

First, I love the stem glass, especially the stem, but also the bowl. The other glassware, the ice bucket, the martini pitcher. All lovely, and all items I now covet. I love that the martini has a bit of color to it, perhaps from the vermouth that was used.


Here’s the text, if you want to read it:


But I also really love the bottle. Let’s look at that in fancy giant size.


Check out the detail! The weird cap with the wire-twist enclosure. The juniper berries. The boar’s head. The words NEW JERSEY embossed on the bottle side. And, of course, the proof: 94.4. (If Wikipedia is accurate, bottlings sold in continental Europe are sold at 94.6, or 47.3% abv.)

Some hot stuff here, folks. These are the gems that keep me coming back to this feature.


4 thoughts on “Ad of the Week: Gordon’s Gin

  1. I wonder how well viewed Gordon’s was back then? It doesn’t garner much respect now, but the drinks I have had made with it at two bars here have worked well. In one instance, I was only annoyed that the menu said made with Plymouth Gin and then watched the bartender try a fast one by subbing the gin that only cost 40% as much. For the rest of the instances, I have been fine since it was listed on the menu as such.


    • Yeah, it’s hard to say. I know very little about that aspect of the social history of these booze brands. I wish I knew more.

      Gordon’s in the US obviously is a bottom-shelf brand. But take some time and look at the website for Gordon’s UK. It’s positioned a little more upscale there, which is interesting.

      Subbing Gordon’s for Plymouth without saying so is a dick move.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s