BARTENDERS, listen up.
This year’s Global Peter F Heering Sling Award is ramping up. The contest starts April 22, and here are the details…
First, start with the Singapore Sling. You know the one: gin, Cherry Heering, lemon juice, a hint of sugar, and a splash of soda. Doctor it up, and make your own interpretation of it. The drink must include Cherry Heering – no homemade syrups or other infusions are allowed.
Name the drink and take its picture. For a gold star, include the Heering bottle in the picture.
Starting April 22, you’ll be able to enter the drink at Heering.com, or on the company’s Facebook page. Registration ends May 25. One winner per country will be announced in early June. The quarter-finals will take place on Facebook, where the public will vote for their favorites. Then a jury will select 15 semi-finalists, who will receive a tablet computer.
The semi-finals will take place in London in mid-August. Five finalists will then move on to Berlin in early October. All finalists will receive a trip to Berlin for the finals. The winner gets 500 euros, a fancy cocktail shaker, and the adulation of the masses.